To achieve this, you can go in the "Produce Details" page and check the "Disable Remove" option. In this case, the maintenance dialogs will be displayed, so the product can be removed from there.
When uninstalling an application by double clicking the MSI that I have created via WIX, I get the "Change, Repair, Remove" dialog as I have designed. But, when uninstalling via Add/Remove programs OR from the command line via msiexec /x I do not. All I get is "Are you sure you want to uninstall this program?"
I'm not sure about WIX, but from Advanced Installer, in order to have the installer dialogs displayed when you uninstall your product from the Control Panel, you can check the "Disable Remove" option as mentioned above. To achieve this from command line, you can simply call your package again with the following command: msiexec /i package.msi