If there is a Trademark Symbol (™ symbol) in the Product Name: or Company Name: the exe that is created when you select the create EXE setup file under the Bootstrapper will not extract, you will get a Windows Installer error stating thet the installation package could not be opened. There is no problem with doing this for the msi file. Is this by design or a bug.
This is triggered by the ™ symbol and it will work in a future release.
As a workaround, in the "Media" page, "Bootstrapper" tab, "Install Options" section, you replace the "Extract location" field with another path which doesn't contain the product name with that symbol.
Note that if you empty that field the .exe will be extracted by default to the Windows\Temp folder.